OWNERS 'HOUSES AND DECORATOR - NOT OPPONENTS, AND PARTNERS. The optimal scheme of interaction with customers that decorators adhere to is a productive interaction, which is commonly referred to as "we".
BEAUTIFUL ENVIRONMENT MAY IMPROVE LIFE. Surrounded by aesthetic and functional items matched with the soul, the mood will be better than without them. As the saying goes, "houses and walls warm." In a beautiful and comfortable house - they warm doubly.
DARK TONES - NOT ONLY FOR BIG ROOMS. A small room, dominated by dark tones, looks no worse than light. Conversely, saturated colors dominate the boundaries of space, diverting attention from its modest size.
FULL DISCLAIMER OF ARTIFICIAL TEXTILES. Most professional decorators strictly observe the principle of completely abandoning artificial textiles in favor of natural textiles. Cotton, wool, silk, linen are the only possible options for materials. Costs are increasing, but the result is worth it.
The omnipresent "GOLD SECTION". Decoration is one of many areas where the principle of the "golden section" can and should be applied. What is its essence? Suppose the whole is divided into two unequal parts. Most are 0.618 of the whole, and the smaller is 0.382 of the larger. At the same time, the smaller part relates to the larger one as the large to the whole. A similar size ratio is perceived by the human eye as close to ideal.
MORE CONTRAST. The abundance of monotonous shapes and colors can spoil almost any interior. Therefore, do not be afraid to use decor that contrasts with the decor and stands out against its background.
IMPORTANCE OF THE VISUAL ROOM CENTER. One of the key tasks a professional decorator faces is determining the visual center of the room. This is the point on which the gaze is concentrated first. For example, a large mirror, an unusual piece of furniture, or a lamp can act as a visual center. A room with a visual center looks more harmonious and orderly than not having it.